Who We Are

Asfar is as an artisan culinary concept dedicated to preserving and celebrating the captivating heritage of Saudi Arabia. With a strong emphasis on sustainability and community support, we curate exceptional concepts that offer travelers distinctive and memorable experiences.

At the heart of our approach lies a commitment to sourcing locally, utilizing fresh produce, and minimizing waste to bolster regional agricultural and artisanal communities.

By doing so, we contribute to the creation of healthier, more sustainable food products and culinary encounters, connecting our Kingdom's gastronomic wonders to the global stage.

Portfolio

Wadi AlFann, AlUla
100 Million Visitors, Riyadh
Riyadh Expo 2030, Paris
Generation 2030, London
Balad AlFann, Jeddah
Kayanee, Riyadh
21st MENA Gala, London

Our Work

Services

Menu Engineering & Development

We take pride in creating artisanal and wholesome menus celebrating the purity of whole foods. Our process is driven by a commitment to using only the finest natural ingredients without any fillers or additives.

We believe taste and nutrition go hand in hand, ensuring that every dish not only delights the palate but also nourishes the body. With us, you'll enter a world where excellent flavor coexists with high nutritional value.

Culinary Events

We provide a comprehensive range of services, including art direction, culinary creation, operations, service, and guest journey planning. Our dedication to sustainability ensures each experience respects traditions while promoting responsible practices.

We create memorable dining experiences, carefully designing each dish to showcase regional flavours and a commitment to excellence. Our team collaborates with clients to transform meals into truly memorable multi-sensory cultural and artistic experiences.

F&B Concept Development

From concept development to menu design, we are committed to making your culinary vision a reality. We provide customized solutions for your hotel, retreat, F&B concept that balance aesthetics, functionality, nutrition, and flavour. Our services range from creating a full menu of appetizing dishes to crafting artisanal coffees and homemade herbal tea blends.

Our approach combines recipe development with educational content and research. Leveraging our expertise in nutrition and macronutrient analysis, our goal is to design spaces and experiences that not only meet but exceed your expectations, setting new standards in the industry.

Content Creation

We offer a creative suite of services for culinary projects in collaboration with you and go beyond culinary partnerships.

Our team brings culinary visions to life through a combination of engaging content, bespoke website development, striking graphic design, and compelling videography to help bring your culinary concept, experience or event to life through online and offline channels.

Consultation

From strategic planning and tool-kitting global campaigns, to working on specific innovations we offer a full service consultancy. As well as a solid background in place-making and sensory innovation, we use our knowledge of financing and operating experiences and activations to create robust business plans for our clients.

Plans where the creative, production, marketing and operations are seamlessly integrated.