Asfar Experience

Asfar is as an artisan culinary concept dedicated to preserving and celebrating the captivating heritage of Saudi Arabia. With a strong emphasis on sustainability and community support, we curate exceptional concepts that offer travelers distinctive and memorable experiences.

At the heart of our approach lies a commitment to sourcing locally, utilizing fresh produce, and minimizing waste to bolster regional agricultural and artisanal communities. By doing so, we contribute to the creation of healthier, more sustainable food products and culinary encounters, connecting our Kingdom's gastronomic wonders to the global stage.

A Culinary Tale

Our Mission

At Asfar, we're on a mission to share the flavours and values of Saudi gastronomy with the world. Through unique culinary experiences, we embrace our heritage of generosity and hospitality while supporting local agriculture and talent. Our dedication to quality extends beyond our culinary consultancy services to encompass a range of wellness products.

Portfolio

100M Visitors with
Ministry Of Tourism

Riyadh Expo
Paris

Balad AlFann
Jeddah

Dar Tantora
AlUla