21st MENA Gala Dinner with London Business School
In May 2024, we had the pleasure of creating a menu inspired by the MENA regions and diverse terrains for the 21st Middle East and North Africa (MENA) Conference hosted by London Business School as part of this year's theme "Pathways to Prosperity: Visions, Ventures, and Values".
Our Founder, Nawal AlKhalawi, took part in a panel discussion focusing on innovations within the F&B industry. During the discussion, Nawal shared the inspiring journey behind the birth of ASFAR, highlighting our commitment to environmentally friendly restaurant concepts and events.
Our practices not only adhere to international standards of luxury but also embody the richness of Saudi Arabian culture, celebrating our natural crops through engaging culinary storytelling experiences.
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100M Visitors with
Ministry Of Tourism
Wadi AlFann
AlUla
Balad AlFann
Jeddah
Dar Tantora
AlUla